Alexander's gaze rested on Jiang Yue's face once more, with a bit more seriousness than before.
“Mr. Jiang, you are indeed sharp.”
He leaned back in his chair and added, “I watched your full sword dance video. There were no tools used to assist you during it, correct?”
Jiang Yue nodded. “Yes.”
“Exactly.”
Alexander shared his perspective. “That sense of power and physical control is precisely what we are looking for. It represents focus, craftsmanship, and the beauty of strength, which aligns perfectly with the spirit of craftsmanship that Lamerd has always championed.”
Lin Lin did not interject, merely keeping her head down as she took notes on her pad.
Alexander paused for a few seconds before continuing. “More importantly, your appeal isn't limited to what is in front of the camera.”
“We have studied your recent public behavior. You have rejected commercial deals that would exploit your fan base for short-term gain, chosen to establish your own studio, and prioritized characters and quality when selecting roles. This is very close to Lamerd's philosophy of long-termism. What we need is not a face that can be used today and replaced tomorrow.”
At this point, his tone became significantly more formal.
“Lamerd cannot only cooperate with people who have already been repeatedly validated by the market. We need someone who is rising and will continue to ascend. Therefore, I applied to headquarters to skip the standard assessment period and directly negotiate for the title of Xia Nation Region Brand Ambassador.”
Jiang Kaiwen's grip on his pen tightened, the tip almost tearing through the paper.
Brand Ambassador.
This offer was a massive leap forward, far exceeding even their best-case scenario.
“Ambassador,” Jiang Yue repeated, leaning back against his chair. He tapped his fingers twice on the table, making a soft clicking sound.
In the hierarchy of top luxury brand partnerships, spokespersons ranked above ambassadors, who in turn ranked above friends of the brand. Below that were product experience officers, also known as celebrity recommenders.
For a young actor who had just risen in status due to a single role, being directly appointed as an ambassador was already a very high honor.
Any other team would probably have started discussing shooting schedules and promotional rights by now, but Jiang Yue was in no rush to respond.
The conference room fell silent for several seconds, amplifying the soft tapping on the table.
On the screen, Lin Lin glanced sideways at Alexander.
Quick to react, she immediately sensed that this silence was unusual and said sincerely, “Mr. Jiang, this is the greatest sincerity we can offer.”
Jiang Yue's hand stopped on the table, and he looked up at Alexander.
“I understand.”
“According to Lamerd's public financial reports and market analysis, your last Xia Nation Region Ambassador terminated their contract three years ago.”
“For these past three years—thirty-seven months, to be exact—you have kept this position vacant. You preferred to use three Friends of the Brand to maintain traffic rather than easily giving away the ambassador title.”
The professional smile on Lin Lin's face stiffened slightly.
This Mr. Jiang understood Lamerd's public brand strategy in such detail that he had even calculated the vacancy period down to the exact month.
Jiang Yue did not give her much time to recover.
“It is not that you did not want to find a spokesperson, but rather that you could not find the right fit. Those who are too young cannot carry the brand, while those who are mature enough might not bring in new consumers. Those with enough traffic might lack the class, and those with the right style might not drive sales.”
“Lamerd wants to talk about restraint, craftsmanship, and long-termism, but young consumers will not buy products just because of a philosophy.”
“They need to see a concrete person. They need to see how this person selects their works, how they maintain professionalism, and how they translate traditional aesthetics into an expression that modern audiences can understand, appreciate, and want to align themselves with.”
Only then did he deliver his final line.
“Simply put, you need a new story, and this story must also encourage consumers to purchase your products.”
In layman's terms, it was a marketing strategy where both parties needed to elevate each other.
The smile on Alexander's face faded slightly. It did not signify displeasure, but rather that he was re-evaluating the man before him.
“Do you believe you can carry this story?”
“Whether I can carry it depends on whether you dare to trust me as a partner and continue to place your bets.” Jiang Yue met the camera, not avoiding the other man's gaze.
“《The Grand Game》 proved that I can make a character go viral, but that is not the complete answer to whether I can carry a show on my own.”
“The Republican-era spy drama I previously finished filming, 《The Hidden Sentry》, has already entered the scheduling phase. It is a dual-lead spy drama where I am one of the core leads. The theme and character are completely different from Chu Yan, and its release date is closer than my other projects.”
“At the same time, I am currently moving forward with an A-Tier male-lead wuxia drama for my next phase. My range will not be confined to a single genre.”
“You value my traffic, while I value how far my works can go.”
“Your wager is the ambassador title and the young market in the Xia Nation. My wager is my career for the next few years.”
Alexander fell silent for a moment.
He had not expected that this young actor from the Xia Nation would not only understand the camera, but also the brand, the market, and negotiation techniques.
After a short while, he suddenly began to applaud.
The sound of clapping came through the speakers, so clear that it caught Jiang Kaiwen off guard.
“Mr. Jiang, you are more ambitious and intelligent than I imagined.”
When Alexander spoke again, his attitude had shifted.
“I like dealing with smart people. You are not a commodity passively waiting to be chosen; you know your own worth. The ambassador title remains unchanged, but I can offer you a clear path for advancement.”
He looked at Jiang Yue and continued, “If 《The Hidden Sentry》 meets our performance metrics after its broadcast—such as entering the top ten on major streaming platforms, and if the relevant overseas buzz and sales conversion of our co-branded products in the Xia Nation region meet the agreed standards—the agreement will automatically upgrade to Asia Region Spokesperson.”
Jiang Kaiwen's breath hitched.
Asia Region Spokesperson!
Su Qing could also barely contain her excitement, but she still remembered why she was sitting there.
“Mr. Alexander, this proposal is indeed tempting. However, we will need to see the specific performance metrics, the sales conversion criteria, the tracking methods for overseas buzz, and the detailed upgrade clauses.”
“Of course.”
Alexander straightened his posture and adjusted his suit jacket.
“Lin Lin will send over the updated memorandum of cooperation shortly. I look forward to a successful partnership, Mr. Jiang.”
“Likewise.”
Jiang Yue nodded slightly and leaned back in his chair.
The video call disconnected, and silence returned to the conference room.
Jiang Kaiwen leaped up from his chair.
“Holy crap, Third Brother! Asia Region Spokesperson!”
He was so excited that he could barely speak coherently, pacing back and forth in the conference room.
“This is insane. Seriously, this is insane.”
Su Qing let out a long breath and rubbed her temples.
“Boss, with the way you were acting just now, I really thought this deal was going to fall through. It's a good thing you didn't read those reports in vain these past few days.”
Jiang Yue picked up his coffee and took a sip. He hadn't been entirely confident either; he had simply refused to let his posture falter.
He looked back at Su Qing.
“Keep a close eye on the terms, especially the part about the upgrade evaluation. Don't let them play word games. Sales conversions, overseas buzz, platform rankings—all the criteria must be clearly defined.”
Su Qing nodded, her hand already reaching for her tablet.
“Understood. I'll scrutinize every single clause.”
Jiang Kaiwen calmed down slightly, but as he recalled their conversation, he began to worry again.
“But Third Brother, those performance metrics aren't low at all.”
“Top ten on major streaming platforms, plus sales conversions... Even though 《The Hidden Sentry》 is scheduled to air soon, the audience for spy dramas is notoriously picky.”
“That is why we must rely on the quality of the work,” Jiang Yue said, stretching his neck and shoulders, his joints letting out a few soft pops.
“Contact Director He Chuan. We are ready to sign the contract.”
Hearing this, Jiang Kaiwen's brief worry was instantly pushed aside.
“On it!”
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